May 05, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

MRKT 320 - Principles of Marketing (3)

Prerequisites: ECON 250 , ECON 260 , ENGL 102 
All prerequisites must be completed with a minimum grade of “C” (2.00).
This marketing course introduces students to the concepts of marketing in today’s business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility.